THE MISSION
What are we trying to do?
Tired of all of the campaigns promoting singular causes, we've decided to create a community of "good citizens" and a platform that will allow individuals to support and advocate for causes in a more personalized way. The Citizand community is about passion and participation. You must apply to become a member; not everyone will qualify. You may be included in the Citizand network if you have a track record of doing "good" things -- volunteering at a local soup kitchen, donating to the cause or charity you believe in, etc. Based on your profile and cumulative activity, we may assign you to a thematic sub-group of master users, where you will be able to anonymously provide feedback on companies and non-profits working in the space you are most passionate about. Of course, this is up to you.
For example, if Sara supports a non-profit focused on rain forest conservation, recycles, and volunteers to plant trees on Arbor Day, Citizand may request Sara's input in rating Business X, a company claiming to work in an environmentally sound and sustainable way. This allows Sara -- someone who is both passionate and informed about environmental conservation -- to have a voice. Add Sara's feedback to the other 10,000 "green" Citizands and you have a green movement with a very loud voice and substantial impact.